United Real Estate Premier is part of the largest fully integrated network of real estate and auction professionals in the nation. The company has been an innovator in real estate marketing since 1925. Our Management team knows the needs of agents in urban and metropolitan markets. We address those needs by providing powerful marketing programs along with technology-based services that are unique to the industry.
As President/Owner, Michelle
brings years of invaluable experience in the real estate industry. With a keen
understanding of the ever-evolving market, Michelle directs her expertise
towards empowering real estate agents. Under Michelle’s direction, the brokerage
has become synonymous with innovation and a commitment to providing agents with
the tools and support they need to thrive in the competitive real estate
landscape.
Steven Batitto is a visionary force in real estate, serving as the Principal Broker of United Real Estate Premier. Since obtaining his license in 2011, his distinctive entrepreneurial flair, cultivated since the age of 18, has propelled him to the forefront of real estate leadership. In November 2014, Steven founded United Real Estate Premier, becoming one of the first franchise owners, marking him as a pioneer in shaping the success of the United Real Estate brand.
What distinguishes Steven as a leader is his unwavering commitment to real estate professionals' success and development. As a non-competing broker, he has fostered a growth-oriented environment at United Real Estate Premier, emphasizing open communication and collaborative problem-solving. Steven's leadership is marked by a strong dedication to agent development, transforming the agency into an innovative hub where real estate professionals surpass their business goals. In the dynamic world of real estate, Steven Batitto stands as a beacon of leadership, inspiring others with his entrepreneurial spirit and focus on agent development.
With more than 20 years of experience in the real estate
industry, LaTanya is a highly respected Principal Broker proudly serving
Maryland. She has built her career on integrity, professionalism, and a passion
for helping real estate professionals thrive.
As Principal Broker, LaTanya provides strong leadership,
compliance oversight, and strategic direction to ensure agents have the
resources and guidance they need to succeed. She is deeply committed to
fostering a collaborative culture where agents feel supported, empowered, and
positioned for long-term growth.
Her extensive industry knowledge, attention to detail, and
dedication to excellence have earned her a reputation as a trusted leader.
LaTanya understands the challenges agents face in today’s market and works
tirelessly to provide tools, training, and mentorship that help them reach
their full potential.
When she’s not focused on growing the brokerage, LaTanya
enjoys traveling and spending time with her family.
For agents seeking a brokerage where leadership is hands-on,
supportive, and truly invested in their success, LaTanya sets the standard.
Jonathan serves as the Marketing & Communications Director at United Real Estate Premier. Born in Jacksonville, Jonathan has spent most of his life in Fredericksburg, VA. From a young age, he had a passion for marketing and was inspired by the most influential leaders in business. He acquired his BSBA in Marketing with a Concentration in Professional Selling from Old Dominion University in 2019. Since then, he has utilized the knowledge and skills that he has obtained to further his growth and development in both personal, and professional aspects of his life.
He specializes in lead generation, digital advertising, email marketing and creative design. He utilizes programs and tools such as Adobe Photoshop and Illustrator, Meta Business Suite, Google Ads and more to produce high quality content as results. He is a strong believer in the adaptation of new technological developments and is constantly seeking to improve upon the marketing efforts of the organization.